4 Things That Won’t Happen at ShiftCon Social Media Conference |#shiftcon

Last week I attended the Shiftcon Social Media Eco Wellness Conference. To say that it was life-changing does not overstate the impact of this first-time conference. Here are the things that WON’T happen at ShiftCon:

1. You won’t worry about GMOs in your food. Well, you will, but not the food served at ShiftCon. Founders Leah and Mark Segedie meticulously trained every member of the hotel staff in how to serve the carefully sourced organic, Non-GMO food served at the parties and breakfasts. Even the food trucks that provided lunch served organic goodies.

Kombucha Cocktails:

Shift Con Cocktails


Breakfast by Nature’s Path, Applegate, Stonyfield, and Organic Valley:

Shiftcon Breakfast


Literally the best Gluten-free cupcakes I’ve ever had:

Shiftcon EMAB

2. You won’t feel like the one crunchy hippy. It felt AWESOME to be in a room full of women (and men!) who share the commitment to healthy foods and a chemical free lifestyle.

l-r: Kristina D and Melanie B from Stonyfield, Ashley Saunders from Teachable Mommy, and Anne Brock from Flour Sack Mama. 

Shiftcon 1

Some of my favorite Stonyfield Gals — We <3 Multiple Organisms!

Jenny from Conscientious Confusion and I snuck away for some beach time!

Shiftcon Beach

And had an awesome dinner with some of my absolute favorite ladies: Lori Alper of Groovy Green Livin, Lindsay Dahl of Lindsay Dahl.com , and Trina O’Boyle of O’Boy Organic.  These ladies get REAL.

Shiftcon Dinner

3. You won’t come away without new blogging ideas. I learned SO much at the sessions. I wasn’t sure how they would be, honestly, because I was going more to connect with my “tribe” and network. But still, I have several new blogging strategies and ideas that I can’t wait to implement. For example, I have a renewed interest in learning about Google+ (follow me! https://plus.google.com/+SarahWhite_MindfullyFrugalMom).   I also learned from PR leaders in the industry HOW to pitch brands that align with my philosophy.

Andplusalso, I  met Gary Hirshberg (Founder of Stonyfield Farms), who I have admired for several years for his relentless commitment to labeling GMOs and keeping food organic. 

Shiftcon Gary

4. You won’t be sedentary during Shiftcon! Friday morning I attended a killer yoga class with Travis from the Ultimate Yogi. Saturday morning was a 5K – which I slept through.

Shiftcon TRavis


Did you miss Shiftcon this year? You’re in luck — 2015’s conference is already scheduled, and it’s at the beach!

Shiftcon Beach1


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  1. What an amazing weekend Sarah! So glad we were able to spend some time together. Looking forward to next year already. xo

  2. It was an amazing event, that’s for sure~! I don’t believe we connected – maybe next year?

  3. It was a pretty incredible conference, and especially because of the real life blogger connections! Thanks for being a great resource online and for being real – in person – too:)

  4. I just saw this :) Loved Shiftcon and spending so much time with you over the weekend. Leah and her team did a fantastic job, you never would of thought this was a 1st – next year is going to be even better. Can’t Wait!


  1. […] you’re a longtime Mindfully Frugal Mom reader, you may remember that two years ago I had a life-changing experience at Shiftcon, the first! and only! social media conference focused solely on clean and organic products and […]